Your business can’t survive more than a few weeks without a good supply of red hot leads. Leads are people who show an interest in what you sell. When you have a continuing, constantly replenished supply of great hot leads, you can make sales every week, every day, even every hour.
You want to know EVERY question you are going to ask BEFORE you even pick up that phone. And the only way to do that is to find out everything you can about the person before you even speak to them. If they are a business owner, find out all you can about what type of business, the clientele they serve, how long in operation. Check the web for news on the person. A great way to do this is to just Google that person’s name with the word “article” behind it. Go to Noticias sites and dig around for other articles written on them. It’s best to leave friends and family alone, though. Don’t want to come across as creepy.
APE: For those of us who did not grow up on a farm as you did, can you try to help us over the hump of the idea that the sow would be uncomfortable without being able to really move freely and turn around and stretch, the way most animals do?
BIRKENHOLZ: We do support the bill. We support the efforts of legislators to discuss and implement HF relating to the fraudulent news sites behavior to obtain employment in Iowa livestock barns.
Iowa Pork Producers Association IPPA Communications Director Ron Birkenholz acknowledged that a graphic and disturbing video from People for the Ethical Treatment of Animals PETA showing workers at MowMar Farms in Bayard Iowa berating beating and raping sows with metal rods ultimately led to news media animal cruelty convictions.
Read other articles – By reading other articles, you can come up with an unusual twist or angle for an overused idea. It sometimes helps to get different views and insights on the same old idea. NOTE: Never copy information or content from an article, ezine, or website.
APE: To put it bluntly, you guys have a public relations problem. Because as you so accurately put it, most people who see this type of thing, and who aren’t in the pork or “livestock” raising industries-you see this, and you get a visceral and very emotional reaction.
You will be amazed how much better your business will do by using press releases because of the free publicity that it will bring to your business. Write a new press release often and watch your business grow a lot faster.